Style in Kazakhstan is a bold blend of modern trends and national traditions. In recent years, more and more young brands have emerged in the country, skillfully integrating Kazakh heritage into contemporary collections. We present 10 interesting Kazakhstani fashion brands that help preserve and popularize the country's unique heritage while staying relevant in the global fashion context.
Gakku,
@gakku_gakku
Gakku is a true work of art, handmade with soul and attention to every detail. The Gakku collection features headwear, scarves, stylish turbans, and shakhmarans. These pieces complement the look and remain symbols of tradition and beauty, bringing a sense of grandeur to a modern style.
Urpaq,
@urpaq
Urpaq is a great choice for those who want to add ethnic sophistication to their everyday style. This brand combines traditional Kazakh elements with modern design, creating collections suitable for any occasion.
Arlem,
@arlem.us
Arlem is a brand that masterfully blends ethnic style with contemporary trends. The clothing features bright accents and unique details that reflect not only cultural heritage but also fresh ideas that align with global trends. The brand's accessories are perfect for those who want to add a playful touch to their everyday style.
SenQ,
@senq.kz
SenQ is a brand that transforms ordinary items into true works of art. In their collection, you'll find unique gifts carefully selected and packaged with special attention to detail. Each item from SenQ carries not only aesthetic value but also deep meaning.
Toolga,
@toolga.kz
Toolga is not just jewelry, but a reflection of the steppe spirit in every element. The brand embodies deep philosophy, combining aesthetics, high quality, and symbolism that can be felt in every detail. Here, the design is important, but so is the story behind each item – from the name to the exquisite packaging.
Argymaq,
@argymaq
Argymaq is a brand that combines practicality, elegant style, and traditional elements. Inspired by nomadic heritage, the brand turns ethnic motifs into stylish and relevant looks. Each piece carries the spirit of freedom, history, and uniqueness, while perfectly fitting into the rhythm of modern life.
Alkum.brand,
@alkum.brand
Alkum.brand is a brand that reinterprets traditional Kazakh style, creating modern chapan coats and jackets with ethnic elements. They can easily be paired with outerwear, complementing both classic and casual looks.
ROX,
@weareroxwear
ROX is more than just a clothing brand. It’s a creative rethinking of the cultural codes of Central Asia, where tradition meets modernity. The designer uses prints and fabrics as tools to express social ideas and reflections on identity. Each collection traces the search for identity, respect for one’s roots, and the desire to convey deep meaning through fashion.
Anima,
@anima.ala
Anima is a combination of freedom, comfort, and national flavor. The brand creates a basic wardrobe with ethnic elements, allowing individuality to be expressed through details. Simple cuts, natural fabrics, and subtle references to traditional culture make each piece both versatile and stylish.
Kaidarova,
@kaidarova.ethnic
Kaidarova is a brand that brings cultural heritage into modern looks. Unique prints inspired by traditions make each piece special. The legendary "Set Qudalyk" is not just warm cardigans but part of a family history passed down through generations. The brand’s collections also feature stylish bombers, suits, t-shirts, and cozy scarves.
