Having worked in the region for over a decade, Michael Quiring shares first-hand impressions of Kazakhstan, Uzbekistan, and beyond — and how businesses can seize opportunities in these fast-growing markets. From energy and mining to digitalization and logistics, he highlights key sectors shaping the region’s future and shares practical advice for professionals seeking to succeed in Central Asia’s diverse and dynamic business environment.
On Central Asia
The first place I visited was Astana — the second-coldest capital in the world. I had already been to Ulaanbaatar, which holds the record as the coldest. Cities like Almaty, Karaganda, and Astana each have their own character and spirit. The population is diverse, and the culture isn’t a single national culture, but rather a mix of different people.
When you travel outside the big cities — for example, to Kolsay or the Shymkent region — you notice a different way of life. It’s not only about hospitality, but about the simplicity of how people think and live. I really like this contrast. In Germany, for instance, you can’t drive for even half an hour without passing through a village or town.
In Kazakhstan, the experience is different. If something happens during your journey, people will always stop to help — whether it’s with support or supplies. Looking at other countries, like Uzbekistan or Tajikistan, you notice how quickly cultures change. Drive 100 kilometers, and you’re in a completely different cultural environment.
Due to the nature of my professional responsibilities, I frequently travel to various cities across Kazakhstan — such as Astana, Karaganda, Atyrau, Aktobe, and Pavlodar — where many of our clients are located. These visits provide a unique opportunity to observe how diverse a single country can be. Even within Kazakhstan, there are clear differences in the level of regional development, both positive and challenging. Additionally, cultural distinctions between regions are quite evident, which makes the work all the more engaging.
With regard to international business trips, I have particularly vivid memories of my visits to Uzbekistan. For instance, my trip to Fergana left a lasting impression on me — it is a distinct region with over 17 million inhabitants, characterized by its own cultural specificities and a different “lingua franca”. I was also struck by my visits to Dushanbe and Ashgabat — cities I have had the opportunity to visit on multiple occasions, each time discovering something new.
I have also noticed healthy competition between the countries of Central Asia. We have this kind of regional competition in Germany too, and I believe it’s always beneficial — competition drives improvement.
I have had the opportunity to host long-time friends from Germany. During their visit, we undertook a multi-day trekking tour to Lake Kolsay, visited the Charyn Canyon, and experienced helicopter flights over the mountains. A few years later, we also traveled together to Samarkand and Bukhara.
It was important for me to introduce them to the region as a whole and to allow them to experience the local culture. This was particularly significant to me, as I wanted to convey that many people living in Europe are often unaware of the natural and cultural values that exist in this part of the world. I considered it essential to showcase the historical heritage of the ancient Silk Road, the region’s longstanding traditions of trade and hospitality, and the extraordinary natural beauty that defines Central Asia.
On the development of the region
Each country in Central Asia has its own focus, largely shaped by its natural and human resources. Many, especially Kazakhstan and Uzbekistan, rely on mining and natural resources. Given today’s geopolitical context, this sector has enormous potential.
Renewable energy is especially important. Kazakhstan and Uzbekistan are both pushing forward with green energy agendas. Solar and wind projects are on the rise, offering excellent long-term investment potential. The nuclear sector, for instance, has seen significant growth since 2014, and major projects are moving forward. Oil, gas, and gold also play a central role. Uzbekistan recently became the world’s largest buyer of gold, and I had the chance to visit the world’s deepest gold mine — about 600 meters deep — to see how it’s extracted.
Agriculture and food processing are also significant. With its vast land and favorable conditions, Kazakhstan is emerging as a key player in sustainable agriculture, organic farming, and agri-tech.
Another promising field is digitalization and IT: especially in Kazakhstan, there’s strong momentum toward digital transformation — from fintech and e-government to logistics and automation — creating opportunities for tech-driven partnerships and solutions.
We’ve also noticed growing interest from European mid-sized companies looking for long-term engagement in these sectors. Our job is to help them understand the market, mitigate risks, and connect with the right local partners.
Advice
First and foremost — be open-minded and patient. Business in Central Asia operates quite differently from Europe. Processes might take longer, and things don't always move in a straight line, but with the right mindset and partners, you’ll find the journey rewarding.
Second, intercultural awareness is essential. The way people communicate, make decisions, or handle business relationships here is influenced by local values and traditions. We actually released a short video on this topic, highlighting the importance of understanding cultural nuances for successful cooperation.
Third, work with reliable local partners who understand the legal and administrative landscape — compliance is key here, and misunderstandings can lead to unnecessary complications.
And finally, don’t underestimate the value of building personal relationships. Trust is a central element of doing business in Central Asia. Take time to meet people, share ideas — and yes, sometimes even share a meal. It goes a long way.