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  • Вы доверяете ему и уверены в его искренности

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9 Kazakhstani designers who set trends in clothing


9 Kazakhstani designers who set trends in clothing



The founders of the young Kazakh brand AiSho are sisters Ayman Orynbasarova and Sholpan Nurmukhambetova. Kazakh girls liked their coats, trench coats, and suits for uniqueness, convenience, and quality.

Girls are inspired by the era of the 1980s — disco aesthetics and woman power. Ayman and Sholpan create clothes combining classic and casual styles, using only natural fabrics: wool and silk. They regularly participate in Kazakhstan Fashion Week.



The Kazakhstan brand of men's suits created by Ulugbek Sharipov and Nursultan Magzumov. They met on the “Business — youth” course. After going through difficult times together like life without money in Moscow, the failure of a new consulting business, they came up with an idea of a boutique atelier where a visitor can create their image.

The brand name Shoqan is a tribute to the scientist and historian Shokan Ualikhanov for his merits and sense of style. The boutique offers a full set of clothing: suits, shirts, and shoes. Today, boutiques can be found in 11 cities of Kazakhstan and Moscow.



Manshuk Kuanysheva is the founder of the Malli brand. She was engaged in creating accessories in 2012, but later she was approached by the buyer of the American chain Saks Fifth Avenue with an offer to make a capsule clothing collection. After that, she started her career as a fashion designer.

The brand's collections emphasize the beauty and elegance of women. Manshuk involved in the shows and creates clothing collections.



Aigerim Akenova studied at the Fashion Institute of Design & Merchandising in Italy, interned in Los Angeles. In 2016, she created a clothing brand — Aiken.

Aigerim uses natural and innovative synthetic fabrics from Italy and Japan. You can see traditional nomad motifs in a modern style in the brand's collections. Aigerim was the author of the concept for the national pavilion at EXPO 2017.



Alima Murzabekova is the founder and designer of the Alima brand. She graduated from Istituto Marangoni in Italy and received an international scholarship from the President of the Republic of Kazakhstan. Previously, Alima created only evening dress, but now in the collections can be noticed broad-shouldered jackets, peplums with pleats, mini-skirts, and cigarette trousers. Collections of the brand selling in Saks Fifth Avenue Almaty and the boutique in Nur-Sultan.



Kazakhstan designer Aigul Beisenova is the founder of the young brand Bru. The brand is created for the modern woman who chooses comfort and uniqueness.

Collections of Aigul Beisenova are versatile, including evening and everyday dresses.



Madina Narbayeva is an artist. After successfully participating in the Open Way young designers competition, She and her mother founded the MANDARIN NARBAYEVA brand in 2014.

In clothing, she focuses on knitwear. The main goal of the brand is to show knitted clothing in a new way. The main preference is given to minimalism, functionality, comfort, and natural fabrics.



Previously, Tasha Kazantseva went to fashion shows as a guest. At one point, she decided to create her clothing brand — Tasha Kazantseva.

The main concept of the brand is simplicity and minimalism. Clothes can be worn every day and look stylish at the same time.



Designer Assel Nusipkozhanova together with business partner Elena Shakhamadli founded the brand Assel.

Girls focus on taking care of the environment and use artificial furs and leather in their clothing. Since 2017, the Assel brand has appeared in the online luxury clothing store Farfetch, along with the brands Prada, Gucci, and Fendi.

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