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7 Tajik brands where you can buy stylish clothing
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15.02.2025

7 Tajik brands where you can buy stylish clothing

The fashion industry in Tajikistan is constantly evolving, with local designers creating their own brands that blend national traditions with modern trends.


Umed Kuchkaliev, @umedkuchkalievcouture

Since childhood, Umed dreamed of creating his own brand, and today his dream has become a reality. In his collections, the designer combines satin with traditional "chakan" embroidery, merging Eastern motifs with contemporary fashion trends.


Khurshed Sattorov, @sattorovkhurshed

Khurshed Sattorov is a talented designer and fashion expert whose work embodies Eastern sophistication, elegance, and tradition. His collections are highly popular among fashion lovers. Khurshed has represented Tajikistan at numerous international events.


Safia Couture, @safia.couture

Founded by designer Madina Rajabova, the Safia Couture brand offers a variety of stylish solutions. The latest collection features unique designs, ranging from elegant classics to bold evening wear.


ZHIWJ, @zhiwj

Nafisa Imranova is a talented designer and the founder of ZHIWJ, one of the most stylish representatives of Tajikistan’s fashion industry. She has successfully participated in exhibitions and shows in Moscow, Italy, and Ukraine. The main goal of ZHIWJ is to harmoniously blend traditional Central Asian fashion with modern European trends.


Sulhiya Gulomova, @sulhiya.gulomova

Sulhiya Gulomova's work focuses on recreating traditional Tajik attire using signature elements such as beaded skullcaps, knitted woolen "pechaks," and unique handmade ornamental patterns.


GoolyNoor, @goolynoor

GoolyNoor offers a modern style with an ethnic touch. Each piece is crafted with meticulous attention to detail. The collection includes beautiful accessories, unique "chapan" coats, and stylish bags.


Ikat House, @ikathouse

Founded by Nasiba Babaeva, Ikat House presents a unique fusion of Eastern and Western fashion trends, offering original designs for modern style enthusiasts.

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